Terms and Conditions for Google Ads Creation and Optimization

 

1. Service Description

• The service includes keyword research tailored to the specific objectives of the professional or business.

• Creation, configuration, and optimization of Google Ads campaigns for a period of 1.5 months (45 days).

• Optimization is carried out to improve performance and achieve the established goals (such as driving visitors to the client's website).

2. Advertising Budget and Google Fees

• The cost of the creation and optimization service does not include Google Ads fees.

• The campaign budget is paid exclusively by the client, directly to Google Ads.

• We recommend starting with a modest budget to evaluate initial results. This amount can be adjusted based on the campaign’s performance and the client’s needs.

• The agency is not responsible for interruptions in the campaign caused by payment issues on the Google Ads platform.

3. Service Guarantees

• If the campaign does not yield satisfactory results within the 1.5-month period, we offer a guarantee to create a new campaign and supervise it for an additional month at no extra cost.

• After this additional period, no further guarantee is provided, as results depend on external factors such as:

  • The recognition of the professional’s name or brand.

  • Market competition.

  • Geographic location.

  • Service demand.

  • Target audience.

4. Responsibility for Published Information

• The information used in the ads (texts, images, contact details, etc.) will be provided by the client.

• We disclaim any legal or ethical responsibility related to the content of the ad, as we act solely as a marketing agency.

• The objective of the ads is to generate visitors to the client’s website, but we do not guarantee specific conversions such as appointments, patients, or revenue.

5. Ad Approval

• No ad will be published without the client's prior approval.

• The client is responsible for reviewing and approving the content before publication to ensure it meets their goals and standards.

6. Limitation of Results

• We do not guarantee specific results due to the variable nature of the market and digital advertising.

• Factors such as competition, target audience, and selected keywords influence the performance of campaigns.

• The effectiveness of the ads depends on the client’s sales process and ability to convert visitors into patients.

7. Campaign Ownership

• The Google Ads account is the exclusive property of the client.

• Once the service is completed, the client will have full control over the account and the created campaigns, with no additional responsibility from the agency.

8. Confidentiality and Privacy

• All information shared by the client will be treated with strict confidentiality and used solely for campaign purposes.

9. Modifications and Changes

• Any modification requested by the client after the initial approval of the ad will be quoted as an additional service.

10. Limitation of Liability

• We are not responsible for:

  • Account suspensions by Google Ads due to platform policy violations.

  • Lack of specific results, such as appointments or sales.

  • Additional costs associated with highly competitive keywords.